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Posts Tagged ‘fitness’

While the worlds of sports and fitness are intertwined, it was not until the 1970s that popular culture was prepared to accept fitness as enthusiastically as it had accepted sports. Fitness had not yet taken on its significance for improving health, and well-liked opinion likened fitness to work and manual work. In the 1940s and 1950s, few participated in fitness happily. Among those who did were Jack LaLanne, Victor Tanny, Joseph Gold, Joseph Weider, and Les and Abbye’Pudgy’ Stockton.

These fitness pioneers, among others, drew folks to the beach in Santa Monica, California-the original Muscle Beach. Visitors came to look at their deeds of strength and acrobatic displays. More and more viewers became participants, and these folk, originally on the fringe, became part of the cultural conventional.

Venice Beach in the 1970s brought with it a fitness explosion across the globe. Not only did bodybuilding become conventional, but the favored opinion of fitness changed dramatically.

Sports and athletics grew in the 1970s too. A landmark law was passed in 1972. Not only were women becoming more active and more physically fit, a law now existed that requested equal funding and equal opportunity for female sportsmen. On 21 Sep 1973, female tennis star Billie Jean King defeated Bobby Riggs in the very first winner-take-all’Battle of the Sexes’ tennis match. The hoopla surrounding this event-and its outcome-provided even more motivation for women to become involved with sports and fitness. By 1977, a record 87.5 million U.S.